![]() ![]() Who, what and when people respond to your posts depends on many other factors also so any results like these must be looked at in context. What these figures do show, very clearly, is that Sundays – for me – are a good day to be posting on LinkedIn! They may be fellow LinkedIn trainers for example. It may be that even though I got a higher engagement at the weekend, the people who engaged aren’t my target audience. This is obviously relevant information as it would affect my targeting. I haven’t delved deeper into WHO engaged with my posts. I curated an article I found on Medium, added a comment and posted this on a Sunday at 11.31am! One posted at 9.02am on a Thursday and the other posted at 9.03am on a Monday!Īs I have joint 2 nd’s, I’ve decided to go to 4 th place which goes a curated post. Next up in joint 2 nd place were both posts linking to articles on my website. My best performing post during that period of time was a photo with a question which I posted on a Sunday at 3.47pm! ![]() I measured likes and comments to form an aggregate figure to see which are my best performing posts. So, I have been delving into the stats of my posts over the last 6 months and I have to say the results have been interesting! Writing a posting schedule to accommodate a world-wide audience is a pretty complicated process. The best days for B2C brands to post on LinkedIn are Monday and Wednesday.Ī problem does present itself here however, which is this: what if your audience are all over the world? As geographical barriers are breaking down daily, many of us have an audience across the world in many different time zones. The best day for B2B brands to post on LinkedIn is Wednesday (followed by Tuesday). Hootsuite, however, come up with slightly different advice: Some research clearly state that optimum times for posting content on LinkedIn are Tuesdays to Thursdays between 11am and delve even deeper into LinkedIn statistics and break down best posting times on LinkedIn by industry in this article: There have been several studies which back this up. Read: How to increase the reach of your posts in 2 easy stepsĮven though content does stay around and re-appear on LinkedIn, is there still an ‘optimum’ time or day to post? As LinkedIn is a networking platform for business, it would be easy to assume that content doesn’t perform very well at the weekends and holidays. Have you noticed how some of your posts on LinkedIn get a comment or a ‘like’ days, weeks and even months after you’ve posted them? One of the things I really like about LinkedIn, which works in a very different way from the other platforms, is the way the algorithm works to re-generate content. However, is it worth spending time actually posting on LinkedIn during the weekends and holidays? We always want to maximise our time on the platform so it’s important that we’re posting when our audience is present to get the most out of LinkedIn. We may see something from a different perspective for example or find ourselves thinking about a situation from a non-‘work’ angle which may be worth imparting to our audience. The things is though, that often the things that happen to us when we’re not working present good content opportunities. We all need a break from work so it’s important that we take time off to recharge our batteries and spend time doing other things.
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